Plus purchase behaviors such as basket size, shopping trip time, and brand affinity In 2019, our premium offerings represented 26% of sales and grew by 7.4%. It is a strategy that chooses two or more well-defined market segments and develops a distinct marketing mix for each. Nestle Target Market. Direct-to-consumer. The target market of Nestle is mainly distributed in infants’ nutrient, young people’s life-style drinks or foods, and kitchen condiments. Channel differentiation: Nestle sales its products by experienced salesmen and safe transporting so the their products are easily reached to the customers. The new promotional activities can be test in a selected region before applying this in a market of large number of consumers. See Nestle consumer demographics such as age, income, education and ethnicity. The main target market of KitKat will be the children of age group 8-14 years as the children are very fond of chocolates. In comparison to the prices of other brands, Nestle products are relatively affordable to all classes due to its lower and reasonable prices such as the Nestle Milk. budget, time expertise) More strategic approach Maximize profit. Target Market Of Nestle Cereal. Nestle KitKat is a product that can be loved by everyone but also target market should be chosen when we launch our product. They complete this task considering the size and growth of the target market. Nestle has segmented its target market based on income according to individuals (Appiah-Adu & Amoako, 2016). TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs, wants and desires More specific and effective use of marketing resources (e.g. E-business, including digital marketing and e-commerce. Nestle can follow the following steps to develop an effective positioning strategy: If there is large number of consumers then it will be beneficial for the product to sell in this target market. Nestle produces many number of products for target customers, they produce around 25 varieties of nido for children , it specially manufactures cereals and lactogen 1 and 3 for new born babies . After segmenting the customer market and choosing the right target market, Nestle now requires to set a clear positioning statement that could create a positive image of the offered product in the customers' mind. Nestle uses the multisegment targeting strategy. This puts us at the higher end of the food and beverage industry. Nestle distributes their target market because of having unique requirements and wants. Nestle Singapore selected their target market into two market coverage policy: Differentiated: Nestle also choose the differentiated marketing. Then analyze to select a target market. 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